Adavanza’s Programmatic advertising solutions unify the fractured marketplace into a single platform, with a single user interface. This is modern digital marketing made easy.

What is Programmatic Advertising?

Programmatic advertising with Adavanza allows you to reach your ideal target market anywhere, at any time, on any device.

What Mediums Can Marketers Use?

Over The Top TV

Reach cord-cutting TV viewers that are not available with traditional TV.

Email

People check their email an average of fifteen times every day. As a result, Email Marketing is the number one direct response marketing vehicle online.

Streaming Audio

Consumers are able to experience life through their own personal soundtracks. Target audiences while they go about their day.

Display

Micro hits at high frequency compliment every campaign and and tie cornerstone efforts together.

Video

Programmatic Video is as scalable as banner advertising with all of the innovative targeting options but in a more desirable video format.

What Kind of Targeting are Marketers Leveraging?

Programmatic advertising has nearly unlimited targeting options. Adavanza’s Programmatic platform has over 70 different third party data sources providing thousands of ways to segment a marketer’s target audience. Typical Adavanza Programmatic campaigns marry content targeting, structured data from 3rd party sources, first party data from the advertiser, unstructured data from third party sources, and/or geo targeting. The marketer relies on Adavanza’s expertise and built-in artificial intelligence to guarantee optimal campaign performance from the first impression.

Why is Adavanza the best partner for Programmatic Advertising?

Most partners choose Adavanza because of the focus on quality, execution, and technology.

  • Quality

    Adavanza’s Programmatic solution guarantees 98%+ human traffic by using a blend of quality filters and focusing on site quality, page position, time of day, and more to guarantee the highest quality delivery available in local Programmatic advertising. Using WhiteOps, IAS, Double Verify, Peer39, and a mixture of proprietary site lists, the campaign management team is able to deliver on this high-quality human audience.

  • Execution

    Programmatic advertising requires constant monitoring, measurement, and optimization. Every campaign manager at Adavanza is compensated based on the performance of the local marketer’s Programmatic campaign. Adavanza Campaign Managers are largely compensated based on the success of their client’s programmatic campaign. Clients can be confident that their Campaign Manager’s goals are aligned with the Client’s because your success is their success.

  • Technology

    Adavanza uses The Trade Desk as its primary Demand Side Platform. The Trade Desk has been consistently rated the top DSP by many different industry measurements and is considered one of the best platforms for guaranteeing high quality traffic and execution. Adavanza’s partner development team has built many different tools and applications that sit on top of The Trade Desk to optimize their platform for scaling hyper local marketing campaigns. Using and developing best in class technology has been a priority for us since day one.