Media Buying
Programmatic
From streaming TV to podcasts, digital radio, video games… heck, even billboards in Times Square. Adavanza’s programmatic controls allow you to identify your perfect audience and reach them on whatever media they consume.
It also allows instantaneous feedback about what creative, data streams, and media work best for your goals. This means that every day you spend on Adavanza’s platform, the more refined your marketing tactics become.
Traditional Media
Radio, Television, and Newspaper. It used to be so easy. Negotiate a schedule at the beginning of the year. Set it and forget it. That’s not the reality anymore. New options are being introduced every day. With that comes new best practices and new potential pitfalls for advertisers.
Traditional media is now more affordable for many brands while the digital sphere offers workarounds locally and efficiency nationally. The team at Adavanza has negotiated over $500 Million in media. We know what works, what doesn’t, and how to get you the best deal possible.
Frequency Flood
There’s one in your hometown. That one ad that comes on… again, again, and again.
It’s a tried and true method and it works every time.
Odds are it’s a well-funded politician, furniture store, home services company, or car dealer. After all, those are the advertisers who can traditionally afford to saturate a cable zone or a TV DMA.
Now that more people are streaming videos, it’s a tactic that nearly every advertiser can take advantage of. It’s a simple matter of saturating whatever size audience your budget allows.