We Build Brands & the People Behind Them
Media Strategy + Negotiation
Radio, Television, Newspaper. It used to be so easy. Negotiate a schedule at the beginning of the year. Set it and forget it.
That’s not the reality anymore.
New options are being introduced everyday. With that comes
new best practices and new potential pitfalls for advertisers.
There is good news. With new options come new opportunities. Traditional media is now more affordable for
many brands while the digital sphere offers work arounds locally and efficiency nationally.
The team at Adavanza has negotiated over $500 Million in
media. We know what works, what doesn’t and how to get you the best deal
possible.
No Cost to You
Hiring a media buyer doesn’t cost you anything. It’s like a real estate agency, an insurance agency or a travel agency. An advertising agency gets a discount (or agency commission) from media vendors.
It’s a win, win, win.
Advertisers get a professional on their side of the table. Media vendors get a knowledgeable customer in the agency and can allocate resources elsewhere. That agency margin is our business model.
